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Welcome to West Anthem

Our aim is to build concrete and practical approaches to growing the music industry in a province eager to diversify its economy.

Alberta has a strong and storied music industry, but to date, the industry has not had a holistic strategic focus. We think it is time for change. Cities that treat music as an essential industry see a wide range of economic, social and cultural benefits.

We know that music means jobs. Music means engaged youth. Music means entrepreneurship. Music means tourism. Music means a vibrant nighttime economy. Music means an exciting city brand. Music means business.


In November 2014, Calgary’s own National Music Centre released a report on Alberta’s music industry, detailing the economic benefits of a strong provincial music industry and making recommendations to government and other sector partners. Through the support of Music Canada and the funding of Scotlyn Foundation the report, titled Fertile Ground: Alberta Music Cities Initiative, made detailed recommendations to stimulate the growth and sustainability of Alberta’s music industry through an economic lens. Alberta Music Cities was formed as a result of this report and has since been rebranded as West Anthem.

    Download the Full Report

    What We’re Doing

    In an effort to develop a thorough economic profile and a province-wide strategic plan for Alberta’s music industry, West Anthem is embarking on the first of the four key recommendations, mapping Alberta’s live music venues. The resulting economic profile will provide a tool that municipalities can use to stimulate economic growth, increase investment, retain youth, and drive tourism.

    Why It’s Important

    Research shows cities that treat music as an essential industry see a wide range of economic, social, and cultural benefits. We know that with music comes more engaged youth, more jobs, more entrepreneurship, more tourism, and more vibrant cities and towns.

    For more information, please visit or contact Kaley Beisiegel at

    Get Involved

    Become a part of the movement!

    We’re looking for more West Anthem committee members! As a committee member, you’ll help ensure the seeds of the Fertile Ground report grow into a powerful provincial strategy to stimulate economic growth and support the music industry.

    To learn more and get involved, please email Kaley Beisiegel at

    Founding Partners


    • Tourism Calgary
    • Calgary Chamber of Commerce
    • Calgary Arts Development Authority
    • Edmonton Chamber of Commerce

    Steering Committee

    • Andrew Mosker, National Music Centre
    • Adam Fox, National Music Centre
    • Carly Klassen, Alberta Music
    • Jeff Hessell, Tourism Calgary
    • Graham Lessard, Scotlyn Foundation
    • Sheena Way, Oilers Entertainment Group
    • Allison Pfeifer, Government of Alberta
    • Greg Curtis, Tooth Blackner
    • Kaley Beisiegel, West Anthem