FREE ADMISSION ON CANADA DAY AND FIRST FOUR WEEKENDS IN JULY
(Calgary, AB – June 10, 2021) The National Music Centre (NMC) is pleased to announce that it will reopen Studio Bell on July 1, 2021. The reopening will coincide with two significant milestones, Canada Day celebrations and Studio Bell’s five-year anniversary.
Admission will be free on Canada Day (Thursday, July 1) courtesy of Bell. From July 2-25, admission will be free on weekends courtesy of ATB. Reserve your tickets at studiobell.ca/general-admission. Please note: NMC will be using a timed-ticketing system, so tickets must be booked in advance and arrivals must be on time. Those without pre-booked tickets will not be guaranteed entry at their preferred time.
NMC will also be offering 50% off memberships for the month of July. See updated membership benefits at studiobell.ca/become-a-member.
Studio Bell will be open Thursday, July 1 to Sunday, July 4 for its extended opening weekend from 10:00 am to 5:00 pm. It will then be open on Saturdays and Sundays only from 10:00 am to 5:00 pm, operating at reduced capacity until further notice.
“It’s time to celebrate!” said Andrew Mosker, President and CEO, National Music Centre. “With multiple closures now behind us and restrictions gradually being lifted, we are finally turning a corner on the pandemic. We’re thrilled to safely welcome Calgarians back to Studio Bell to rejoice in the power of music and community. On July 1st, we’re not only celebrating the nation’s birthday and our anniversary, but also the resilience of our friends and neighbours for getting through the past 15 months.”
In order to continue to provide a safe and enjoyable space for guests, volunteers and staff, National Music Centre will continue to follow all health and safety protocols set by Alberta Health Services (AHS) to limit the spread of COVID-19. Visitors are asked to continue following existing public health measures to keep everyone safe:
National Music Centre staff have prepared a number of new and updated exhibits and activities for music fans to explore. Guests will be able to see the expanded onsite version of the Community Storytellers exhibition with over 30 interesting, unusual, and meaningful musical artifacts and stories from the Alberta community; and the new Canadian Music Hall of Fame exhibition, featuring memorabilia from 2021 inductee Jann Arden.
Music lovers can choose their own musical adventure through a self-guided tour or catch instrument show-and-tells, science and sound demos, and performances on fan favourite, the Kimball Theatre Organ. The new NMC Gift Shop & Café will also be unveiled, offering grab-and-go snacks and drinks, and fresh pastries and charcuterie plates.
An immersive, 360-degree virtual tour that takes Studio Bell’s exhibitions and stunning architecture to online audiences will be available at studiobell.ca/virtual-tour. Online offerings also include the virtual version of the Community Storytellers exhibition at studiobell.ca/community-storytellers, and the updated Speak Up! exhibition at studiobell.ca/speak-up, which features the stories of 15 Indigenous trailblazers including two new additions for 2021 that will be revealed soon.
The National Music Centre’s digital content platform, Amplify, will also continue to serve as a virtual hub for the sounds and stories of music in Canada, and an extension of the onsite NMC experience. Visit amplify.nmc.ca for articles on music history, virtual concerts, educational videos that connect science and sound, and much more.
Look for more events tied to Studio Bell’s five-year anniversary in 2021. Check studiobell.ca/whats-on for all event updates.
About the National Music Centre
The National Music Centre (NMC) has a mission to amplify the love, sharing, and understanding of music and is preserving and celebrating Canada’s music story inside its home at Studio Bell in Calgary’s East Village. A registered charity with programs that include exhibitions, artist development, performance, and education, NMC is inspiring a new generation of music lovers. For more information about NMC’s onsite activities, please visit studiobell.ca. To check out the NMC experience online, including video-on-demand performances, made-in-Canada stories, and highly entertaining educational content, visit amplify.nmc.ca.
Julijana Capone, Senior Publicist
National Music Centre
T 403.543.5123 | C 403.710.4758
email@example.com | @nmc_canada