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Canada’s Music Incubator and National Music Centre Announce 12 Participants of 2022 Artist Entrepreneur West



(November 3, 2022 – Toronto, ON and Calgary, AB) Canada’s Music Incubator (CMI) and the National Music Centre (NMC) have announced the 12 participants of the 2022 AE West (Artist Entrepreneur West) program, which kicked off this week at Studio Bell, home of the National Music Centre. The program will also culminate in the AE West Artist Extravaganza Showcase, a free live concert featuring all participating artists, at the King Eddy on December 1.

The 12 artists include Calgary pop-reggae artist Al Third, Winnipeg jazz-infused soul act Alex Maher, Weyburn, SK country singer-songwriter Brayden King, Calgary indie-pop artist Clea Anais, Calgary dance-pop act Hayden McHugh, Lloydminster, SK country musician Jordyn Pollard, Vancouver-based hip-hop artist Mamarudegyal MTHC, Yellowknife family entertainer Miranda Currie, Alberta blues-rocker Ollee Owens, Calgary jazz singer and saxophonist Perpie, Calgary folk-soul singer-songwriter TAYLR, and Edmonton folk-rocker Von Bieker.

AE West (Artist Entrepreneur West) is a five-week creative entrepreneurship program designed to help emerging professional artists develop sustainable businesses and careers via customized mentorship, networking, and collaboration with music industry professionals. Since 2020, the program has been virtual but from November 1 to December 1, 2022, AE West is taking place in person at Studio Bell in Calgary.

AE West is an extension of CMI’s highly regarded, Toronto-based Artist Entrepreneur program and represents a partnership between CMI, a national not-for profit organization, and NMC. The majority of costs for the program are offset thanks to the generous support of the Stingray Radio, Bell Media, TD Ready Commitment, Viewpoint Foundation, the Kanovsky Family Foundation, and the Government of Canada.

The AE West Artist Extravaganza Showcase happens on December 1 at the King Eddy. The evening will feature all 12 artists, each performing two songs. Admission is free on a first come, first served basis, so guests are encouraged to arrive early. Learn more at

About AE West
Based on Canada’s Music Incubator’s long-running Artist Entrepreneur program, AE West is designed to help emerging artists and bands from all genres build their businesses and careers. Artists work closely with CMI and the National Music Centre teams of marketing, management, promotion, publicity, funding, touring, songwriting, and live performance experts. They are also introduced to a wide range of active music industry professionals. Artists will also have ongoing access to mentors and resources post-program. AE West has been taking place annually since 2017.

About Canada’s Music Incubator
Canada’s Music Incubator (CMI) is a Toronto-based national not-for-profit organization specializing in professional development, ongoing mentorship and live events for artists, managers, and music companies. Launched in 2012, CMI supports 1,000+ emerging music entrepreneurs, of all genres, in the development of long-term careers and sustainable businesses. CMI has provided 10,000+ hours of professional development programs and one-on-one mentorship combined. CMI Live works with private and community partners across the country curating paid performance opportunities for artists. To date, CMI Live has programmed 1,000+ shows and streams, paying $2 million directly to artists. CMI also advocates for music sector infrastructure development and creative entrepreneurship education in high schools. For more information, please visit

About National Music Centre | Centre National de Musique
The National Music Centre (NMC) has a mission to amplify the love, sharing, and understanding of music and is preserving and celebrating Canada’s music story inside its home at Studio Bell in the heart of the East Village in Mohkinstsis (Calgary) on Treaty 7 territory. A registered charity with programs that include exhibitions, artist development, performance, and education, NMC is inspiring a new generation of music lovers. For more information about NMC’s onsite activities, please visit To check out the NMC experience online, including video-on-demand performances, made-in-Canada stories, and highly entertaining educational content, visit


Media Contact:
Julijana Capone, Senior Publicist
National Music Centre
| @nmc_canada